60 Cosmetics YouTubers in 2025

Tati Westbrook

Youtube Channel https://www.youtube.com/channel/UC4qk9TtGh.. Play
I'm totally addicted to makeup and upload unbiased Product Reviews, Tips, Hauls and Tutorial videos on Drugstore & Luxury Beauty Products.
Channel Name Tati
Youtuber Name Tati Westbrook
Gender Female
Email ****@gmail.com
Type of Channel Influencer
YouTube Subscribers 8MFacebook Followers 357.9KTwitter Followers 1MInstagram Followers 2.2MType Mega Since Jan 2011 Follow Get Email Contact

Laura Lee

Youtube Channel https://www.youtube.com/channel/UCKMugoa0u.. Play
I'm an Alabamian that recently turned into a Californian (L.A BASED). I have a deep rooted love for all things beautiful.
Channel Name Laura Lee
Youtuber Name Laura Lee
Gender Female
Email ****@gmail.com
Type of Channel Influencer
YouTube Subscribers 4.6MFacebook Followers 178.8KTwitter Followers 516.3KInstagram Followers 1.8MType Mega Since Mar 2013 Follow Get Email Contact

Jeffrey Lynn Steininger

Youtube Channel https://www.youtube.com/channel/UCkvK_5omS.. Play
Jeffree Star is an American cosmetics creator, singer-songwriter, make-up artist, fashion designer and model from Orange County, California.
Channel Name jeffreestar
Youtubers Name Jeffrey Lynn Steininger, Jeffreestar
Type of Channel Influencer
YouTube Subscribers 15.7MFacebook Followers 2.8MTwitter Followers 6.1MInstagram Followers 13.3MType Mega Since Apr 2009 Follow Get Email Contact

Kathleen Fuentes

Youtube Channel https://www.youtube.com/channel/UC8v4vz_n2.. Play
I'm just a 24 year old humble dog lover who happens to have a small obsession with all things beauty!
Channel Name KathleenLights
Youtuber Name Kathleen Fuentes
Gender Female
Email ****@gmail.com
Type of Channel Influencer
YouTube Subscribers 4.1MFacebook Followers 133.3KTwitter Followers 562.8KInstagram Followers 2.1MType Mega Since Feb 2013 Follow Get Email Contact

Porcelain

Youtube Channel https://www.youtube.com/channel/UCn3lwTiIw.. Play
I'm a beauty channel, who only uses cruelty-free makeup. You can expect complete honesty on my channel!My growing little channel is filled with beauty, reviews, real talk, cosplays, & more!
Channel Name Porcelain
Youtubers Name Porcelain, Bridgette Turco
Email ****@gmail.com
Type of Channel Influencer
YouTube Subscribers 102KFacebook Followers 41Type Macro Since Aug 2013 Follow Get Email Contact

Marlena Stell - Makeup Geek

Youtube Channel https://www.youtube.com/channel/UCE1BqH-72.. Play
At Makeup Geek, we believe high quality, cruelty-free cosmetics should be fun and affordable. Makeup Geek is an online cosmetics company and beauty website staffed by a team of cosmetics aficionados with a passion for makeup education. The brand is committed to exceeding customer expectations, sharing useful beauty tips, and most importantly, supporting positive beauty messaging.MORE Email ****@gmail.com
YouTube Subscribers 1.6MFacebook Followers 371Twitter Followers 242KType Mega Since Apr 2008 Follow Get Email Contact

maybellinenewyork

Youtube Channel https://www.youtube.com/channel/UCq7EY7H2X.. Play
Maybelline New York is the number one cosmetic brand in the world, available in over 129 countries. By combining technologically advanced formulations with on-trend expertise and New York City edge, Maybelline New York's mission is to offer innovative, accessible and effortless cosmetics for every woman. The brand is currently the official makeup sponsor of Mercedes-Benz Fashion Week in New York City and 13 other fashion weeks worldwide.Maybe she's born with it. Maybe it's Maybelline.MORE Email ****@loreal.com
YouTube Subscribers 318KFacebook Followers 34.5MTwitter Followers 722.2KType Macro Since Sep 2006 Follow Get Email Contact

LUSH Cosmetics North America

Youtube Channel https://www.youtube.com/channel/UCxdXnyMQv.. Play
Welcome to LUSH Cosmetics, North America. We'll take you behind the scenes and into our kitchens, share product how-to's, visit our shops, and keep you up to date with all that we're up to!
Email ****@lush.com
YouTube Subscribers 421KFacebook Followers 1.2MTwitter Followers 248.4KType Macro Since Jun 2012 Follow Get Email Contact

L'Oréal Paris USA

Youtube Channel https://www.youtube.com/channel/UCoC8wK7Hb.. Play
Welcome to the official L'Oreal Paris USA YouTube channel! L'Oreal Paris is committed to bringing women of all ages quality content that inspire them to embrace their own unique beauty and reinforce their sense of self-worth. As the largest beauty brand in the world, L'Oreal Paris has an unparalleled commitment to technology, research, and innovation, providing groundbreaking, high-quality products across four major beauty categories hair color, cosmetics, hair care, and skin care. From hair and makeup tips with expert stylists to stories of the confident women who define our brand,...MORE Email ****@in.loreal.com
YouTube Subscribers 231KFacebook Followers 36MTwitter Followers 510.7KType Macro Since Jul 2008 Follow Get Email Contact

Avon

Youtube Channel https://www.youtube.com/channel/UCDl63H5v8.. Play
Avon, the company for women, is a leading global beauty company. As one of the world's largest direct sellers, Avon is sold through more then 6 million active independent Avon sales representative. Their mission is to be the company that best understands and satisfies the product, service and self-fulfilment needs of women.MORE Email ****@avon.com
YouTube Subscribers 329KFacebook Followers 21.7MTwitter Followers 116.7KType Macro Since Apr 2013 Follow Get Email Contact

e.l.f. Cosmetics

Youtube Channel https://www.youtube.com/channel/UCYBe3cPCb.. Play
e.l.f. Cosmetics provides accessible, luxurious cosmetics to people everywhere. We believe beauty should always be fun! Tune into our channel for how-tos, product overviews, and a behind-the-scenes look at e.l.f. events.MORE Email ****@elfcosmetics.com
YouTube Subscribers 208KFacebook Followers 2.6MTwitter Followers 952.8KType Macro Since Sep 2008 Follow Get Email Contact

colourpopcosmetics

Youtube Channel https://www.youtube.com/channel/UCOD8EZ6zt.. Play
ColourPop was born, raised and made with love in the City of Angels (aka Los Angeles) so we can react quickly to the latest and greatest trends and get them in your fabulous hands stat.
Email ****@colourpop.com
YouTube Subscribers 195KFacebook Followers 2.4MTwitter Followers 1.3MType Macro Since Nov 2015 Follow Get Email Contact

Benefit Cosmetics

Youtube Channel https://www.youtube.com/channel/UCJBwRJnyN.. Play
Benefit Cosmetics' Official Youtube Channel. Laughter is the best cosmetic, so grin and wear it!
Email ****@benefitcosmetics.com
YouTube Subscribers 201KFacebook Followers 6.1MTwitter Followers 1MInstagram Followers 9.8MType Macro Since Jan 2011 Follow Get Email Contact

MAC Cosmetics

Youtube Channel https://www.youtube.com/channel/UC9EwwCBwz.. Play
MAC Cosmetics takes great pride in producing the finest quality prestige makeup.
YouTube Subscribers 653KFacebook Followers 20.6MTwitter Followers 1.6MType Macro Since Aug 2011 Follow Get Email Contact

tarte cosmetics

Youtube Channel https://www.youtube.com/channel/UCuwfD4ch7.. Play
At tarte, we believe in breaking down beauty boundaries, shattering stereotypes and being kind. We believe in high-performance and natural. We believe in artistry and good-for-you ingredients. We never compromise when it comes to what we put on our skin, and neither should you.MORE Email ****@tartecosmetics.com
YouTube Subscribers 241KFacebook Followers 1.9MTwitter Followers 892.9KType Macro Since Jan 2011 Follow Get Email Contact

SMLx0 | American Makeup Youtuber

Youtube Channel https://www.youtube.com/channel/UCUt0ZA6l_.. Play
Get makeup tutorials and product reviews from SMLx0. Watch videos on Youtube.
Email ****@jamesgrant.com
YouTube Subscribers 1.1MFacebook Followers 81.1KTwitter Followers 61.3KType Mega Since Dec 2009 Follow Get Email Contact

ColorBar Cosmetics

Youtube Channel https://www.youtube.com/channel/UCR57rFpJ4.. Play
Colobar Cosmetics has been developed with the promise of providing its consumers world class innovative products in a wide range of colors. Our inspiration is the millennium woman who believes in expressing her many moods and desires through the variety of colors she adorns. Colorbar designs its repertoire to re-define the chic & sensual woman, with its range of make-up.MORE Email ****@colorbarcosmetics.com
YouTube Subscribers 121KFacebook Followers 326.1KTwitter Followers 61Type Macro Since Dec 2014 Follow Get Email Contact

Bobbi Brown Cosmetics

Youtube Channel https://www.youtube.com/channel/UC97cZsOCV.. Play
Bobbi Brown is a world-renowned makeup artist whose philosophy is grounded in a simple idea: be who you are. For Bobbi, makeup isn't about changing how a woman looks, it's about celebrating and enhancing her natural beauty. Bobbi believes that with the right tools, skills and products, every woman can become her own makeup artist. Watch videos on Youtube.MORE Email ****@bobbibrowncosmetics.com
YouTube Subscribers 302KFacebook Followers 4.9MTwitter Followers 539.8KType Macro Since Dec 2008 Follow Get Email Contact

Too Faced Cosmetics

Youtube Channel https://www.youtube.com/channel/UCj28gEwD-.. Play
Too Faced is a serious makeup brand that knows how to have fun. With an exuberant approach to everything we do: We use the finest, cutting edge ingredients to create innovative cruelty-free, color-free color cosmetics that women love to wear. We show you how to create different looks, inspire confidence to experiment and encourage you to own your pretty.MORE Email ****@toofaced.com
YouTube Subscribers 262KFacebook Followers 3.2MTwitter Followers 823.2KType Macro Since May 2012 Follow Get Email Contact

Clinique

Youtube Channel https://www.youtube.com/channel/UC8MupHwlZ.. Play
Always formulated for maximum results without irritation. No parabens. No phthalates. No fragrance. Just happy skin. Subscribe to our channel for exclusive content including makeup tutorials, skin care routines, information on your favorite products, and inspiring stories.MORE Email ****@clinique.in
YouTube Subscribers 87.7KFacebook Followers 11.5MTwitter Followers 376.3KType Micro Since Oct 2005 Follow Get Email Contact